The Rolex GMT-Master II, affectionately nicknamed the "Coke" for its iconic red and black bezel, holds a special place in the hearts of watch enthusiasts. Its enduring appeal stems from a potent combination of robust functionality, timeless design, and a rich history steeped in aviation and exploration. This article delves into the captivating story of the Coca-Cola GMT, exploring its various iterations, its current market value, and the key features that make it a highly sought-after collectible.
The Genesis of a Legend: 1982 – The Ref. 16760
The journey of the Coca-Cola GMT begins in 1982 with the introduction of the Rolex GMT-Master II reference 16760. This marked a significant evolution from its predecessor, the GMT-Master ref. 1675. The 16760 boasted a more robust and reliable movement, the calibre 3085, featuring a quick-set date function – a much-appreciated upgrade for daily wear. This model, often referred to as the "early Coke," featured a distinct matte finish on its dial, a detail that subtly distinguishes it from later iterations. Its two-tone bezel, with its vibrant red and black coloration, immediately became an iconic design element, giving the watch its enduring "Coke" moniker. The 16760 represents the foundation upon which the legend of the Coca-Cola GMT was built. Its relatively simple design and robust construction cemented its place as a reliable and stylish timepiece, laying the groundwork for the models to come. Finding an excellent condition 16760 today is a testament to its quality and a testament to the enduring appeal of its simple yet striking design.
Refinement and Evolution: 1989 – The Ref. 16710
Nine years later, in 1989, Rolex unveiled the GMT-Master II reference 16710, a refined iteration that further solidified the Coke's position as a classic. The 16710 incorporated several key improvements. The most notable change was the movement, which upgraded to the calibre 3185. This movement offered enhanced precision and reliability. Visually, the 16710 featured a slightly more polished aesthetic, with a more luminous dial and hands. The bezel remained the iconic red and black two-tone, solidifying the "Coke" nickname. The 16710 also saw the introduction of the "fat lady" hands, a design element that further contributes to the model's distinctive character. These slightly broader hands, along with the larger luminous plots, enhanced readability, a critical feature for a watch designed for travel and navigation. The 16710 remains a highly sought-after model among collectors, appreciated for its blend of classic design and improved functionality.
The Discontinuation and the Rise of the Legend: 2007 and Beyond
In 2007, Rolex discontinued the GMT-Master II reference 16710, marking the end of an era. This discontinuation, however, did not diminish the watch's popularity; instead, it catapulted it to legendary status. The limited availability of genuine vintage pieces drove demand, leading to a significant increase in their value. The 16710, with its combination of classic design, reliable movement, and scarcity, quickly became a highly coveted collector's item. The subsequent models, while retaining the spirit of the Coke, have introduced subtle design variations that further distinguish the 16710 as a unique and desirable piece.
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